Dee Dee Adams began her career as a hair stylist in Savannah, Georgia. There, while working as a makeup artist, Dee Dee found her passion for helping people. She came to recognize the critical role that outward appearance can play in the building of self-esteem and confidence.

Dee Dee moved to New Mexico in 1985 where her artistic flair and talent for hair design was immediately recognized by the community. A successful entrepreneur, she has owned and operated a number of businesses in the area, each founded on the belief that outward appearance can profoundly affect one's health and success.

At Santa Fe Soul, Dee Dee puts this aesthetic philosophy into action, often in just one day, offering clients a truly unique and highly personal approach to enhancing their appearance - as well as a fast track to increased self-esteem.